Care for your knits as you would for something alive — gently, with intention.
To preserve the fineness and natural length of pure, soft combed cotton, wash your pieces on a delicate cycle, at a cool 30°C.

Skip the fabric softener and the bleach — they dull the fibers and take away the purity of the cotton.
Choose a light spin; let the knit breathe rather than twist.

A little care, a little ritual — and your knits will stay soft, supple, and beautifully alive.